ASSOCIATION SERVICES-NAMELY, PROMOTING AND ENCOURAGING PHYSICAL FITNESS PROGRAMS, AMATEUR SPORTS PARTICIPATION AND ATHLETIC PROGRAMS AT THE COLLEGE LEVEL; PROVIDING COUNSELING IN THE FIELD OF COLLEGE AND INTERCOLLEGIATE ATHLETIC ADMINISTRATION; ESTABLISHING RULES FOR RADIO BROADCASTING AND TELECASTING OF AMATEUR SPORTING EVENTS; FORMULATING GUIDELINES FOR THE PROVISION OF FINANCIAL AID TO STUDENT-ATHLETES; AND DISSEMINATING INFORMATION WITH REFERENCE TO PHYSICAL EDUCATION, COLLEGIATE SPORTS AND ATHLETIC ACTIVITIES