38 PUBLICATIONS-NAMELY, EDUCATIONAL LITERATURE CONTAINING MIX RECIPES, OPERATIONAL AND MARKETING SUGGESTIONS, AND TEXTBOOKS CONCERNING THE OPERATION OF RETAIL ESTABLISHMENTS MARKETING "SOFT SERV" FOOD PRODUCTS
BUSINESS SERVICES-NAMELY, RENDERING CONSULTATION SERVICE TO OTHERS ENGAGED IN THE OPERATION OF RETAIL ESTABLISHMENTS CONCERNED WITH SELLING ICE CREAM PRODUCTS
EDUCATIONAL SERVICES-NAMELY, RENDERING TECHNICAL ASSISTANCE TO OPERATORS OF ICE CREAM PARLORS CONCERNING ALL PHASES OF THEIR BUSINESS OPERATIONS
THE PHRASE "SOFT-SERV" IS DISCLAIMED APART FROM THE MARK AS SHOWN. SOFT-SERVE