38 PUBLICATIONS, NAMELY EDUCATIONAL LITERATURE CONTAINING MIX RECIPES, OPERATIONAL AND MARKETING SUGGESTIONS, AND TEXTBOOKS CONCERNING THE OPERATION OF RETAIL ESTABLISHMENTS MARKETING SOFT SERVE FOOD PRODUCTS
EDUCATIONAL SERVICES-NAMELY, RENDERING TECHNICAL ASSISTANCE TO OPERATORS OF ICE CREAM PARLORS CONCERNING ALL PHASES OF THEIR BUSINESS OPERATIONS
THE PHRASE "SOFT-SERV" AND THE WORD "SCHOOL" ARE DISCLAIMED APART FROM THE MARK AS SHOWN. SOFT-SERVE SCHOOL