NO CLAIM IS MADE TO THE EXCLUSIVE USE OF THE WORD "BRAND" APART FROM THE OTHER SPECIFIED FEATURES OF THE MARK SHOWN IN THE DRAWING.
THE MARK ESSENTIALLY INVOLVES A SYMBOL COMPRISING THE ASSOCIATION OF THE REPRESENTATION OF A BEAR'S HEAD, THE WORDS "BEAR BRAND", AND TWO CONCENTRIC CIRCLES, THE REPRESENTATION OF THE HEAD BEING SHOWN WITHIN THE INNER CIRCLE AND ENCOMPASSED THEREBY, AND THE EXPRESSION "BEAR BRAND" BEING SHOWN CIRCULARLY ARRANGED BETWEEN THE CIRCLES AND AROUND THE HEAD.