THE TRADE-MARK CONSISTS OF A LABEL OF UNDULATING CONTOUR AND SCROLL-LIKE IN GENERAL SHAPE, THE BASE BEING WIDENED, GIVING THE WHOLE A SOMEWHAT TRIANGULAR FORM,ON WHOSE GROUND, YELLOW AND BLACK, THERE STANDS FORTH FROM A DARK HORIZON A WHITE ROCK, RISING FROM THE SURFACE OF A TRANQUIL POOL, IN WHICH SOME ACQUATIC PLANTS ARE SEEN AND ON THE FACE OF THE ROCK ARE THE WORDS "WHITE ROCK" IN BLACK LETTERS. UPON SAID ROCK THERE APPEARS THE FIGURE OF WINGED PSYCHE, A MYTHOLOGICAL CHARACTER, KNEELING AND LEANING FORWARD, HER BODY RESTING ON BOTH HANDS AND LOOKING INTO THE WATER BELOW. BELOW THIS AND PRINTED IN RED INK WITH WHITE PROJECTIONS ARE THE WORDS "WHITE ROCK" BELOW WHICH AND PRINTED IN BLACK INK WITH WHITE PROJECTIONS IS THE WORD "WATER." TO THE LEFT OF THIS AND PRINTED IN BLACK ARE THE WORDS "DELICIOUS." "SPARKLING." AND "HEALTHFUL" AND TO THE RIGHT OF THIS AND PRINTED IN BLACK ARE THE WORDS "BOTTLED ONLY AT THE SPRINGS WAUKESHA. WIS. U.S.A." BELOW THE VARIOUS LETTERING ABOVE DESCRIBED AND IN THE LOWER PART OF THE LABEL ARE THE WORDS PRINTED IN BLACK "A NATURAL WATER LITHIATED & CARBONATED BY THE WHITE ROCK MINERAL SPRINGS CO. WAUKESHA, WIS. U.S.A."
Trademark: 71157865
