The mark consists of the stylized wording "FUR'ST CHOICE PET CARE A PAW ABOVE THE REST", with a paw print replacing the letter "A" in "PAW". Below the wording "FUR'ST CHOICE PET CARE" is a stylized image of a collar with two paw prints, two circles, and a buckle attached to a leash, with the leash depicted as a heartbeat.
Color is not claimed as a feature of the mark.
"PET CARE"