35 Administration of a customer loyalty program which provides points that can be redeemed for cash, merchandise, travel (eg., airline tickets, hotels and rental cars), experiences, charitable donations, gift cards, fuel points and other rebates in exchange for use of financial services (eg., credit card, debit card, mortgage loans, home equity lines of credit and personal loans); Arranging and conducting incentive reward programs to promote the sale of financial services (eg., credit card, debit card, mortgage loans, home equity lines of credit and personal loans); Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services
Trademark: 98530849
