The mark consists of The mark consists of the fanciful design of a firefly consisting of three, oval-like, overlapping shapes, with the left and right shapes appearing in red and the center shape appearing in red at the top, fading to orange in the middle, and yellow at the bottom, which is over the stylized word "FIREFLY" in red with the letter "R" extending into a curved line made of a series of circles that fade in color, all over the stylized phrase "COASTAL BEND" in red.
The color(s) red, orange, yellow is/are claimed as a feature of the mark.