The mark consists of a stylized design of an award or plaque in a circle shape with five stars at the top of the circle above a triangle flag, the words BALDRIGE CUSTOMER ENGAGEMENT followed by a phantom element are within the circle, and the words BEST IN followed by a phantom element in a ribbon banner below the circle. The Xs designate phantom elements that represent years that can be changed and the location and industry to which the "Best In" applies, and applicant claims no rights in those elements of the mark.
Color is not claimed as a feature of the mark.