The mark consists of an oval shape with image resembling pieces of vegetable on the bottom, upwards followed by horizontally placed text "VeganKing" and upwards followed by two big scale Chinese characters placed vertically in the center of the trademark, that transliterate to "Xianyan". Text "VeganKing" is placed between vegetable pieces image and two big scale symbols, that transliterate to "Xianyan".
The non-Latin characters in the mark transliterate to Xianyan and this means Feast with Fiber in English.
Color is not claimed as a feature of the mark.