The mark consists of The icon represents being in the right place at the right time. That's what being "well-established" means. The icon also plays with evoking the concept of SOUTH because the brand was born in South Florida. Responsiveness is important in a logo so that it adapts to all formats and devices. The brand is legible at all sizes.
The color(s) PANTONE 425 C PANTONE 142 C is/are claimed as a feature of the mark.
Trademark: 98455436
