The mark consists of A yellow circle that makes up a smiling face. The left eye is a solid yellow oval and the right eye is in the shape of a yellow ribbon. The face is smiling with a large downward arch. On each end of the smile line are smaller arches forming dimples. Under the circle are the words CJ'S SMILE in stylized black lettering.
The color(s) Yellow and black is/are claimed as a feature of the mark.