The mark consists of a cartoon style head with two pointy ears and two horns, and its eyes and mouth are open wide. Below the head are three stylized Chinese characters. In the upper right corner of the second Chinese character is a shaded irregular carrier with a Chinese character inside.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "SHI ZU SHUANG" and "SHI" and this means "EAT GROUP BRIGHT" and "EAT" in English.