The mark consists of the stylized words "HOAG Baby" with the word "HOAG" inside a quadrilateral on the left and the word "Baby" on the right. On the left side of the quadrilateral are three horizontal bars formed by white space; on the right side of the quadrilateral are white spaces forming the word "HOAG", and underneath the word "HOAG" are nine stars.
Color is not claimed as a feature of the mark.