The mark consists of a diamond-shaped, bordered figure Yellow-gold, with a white border), with the words "Calidad Selecta" (in white), enclosed within a bordered-banner design (yellow and red), superimposed at the bottom portion of the diamond, together with the image of a partial olive branch and olive (green and white), and with an image at the top portion within the diamond figure of a well-dressed Spanish gentleman wearing a suit and a hat (brown, tan, black, blue, and white).
The color(s) white, red, brown, tan, gold, black, blue, green, and yellow is/are claimed as a feature of the mark.
The English translation of "Calidad Selecta" in the mark is select quality.