The mark consists of a label with white background color featuring a polygon shape with an outer line border in black, a second dotted line border in brown with four leaf designs in each corner in brown and a third innermost line border in black, all with a curved bottom. Two vertical rectangles are on either side of the mark with two line borders in black. The rectangle on the left features designs of a vanilla bean and fruits in black with the words "VANILLA", "PRUNE" and "RAISINS" in black stylized font below them separated by three short horizontal black lines above another black line. Below the line are the words "GROWN IN GUATEMALA" in red styilzed font. The rectangle on the right features a vertical line in black with the horizontally oriented wording "PRODUCT FROM GUATEMALA, CENTRAL AMERICA" in black stylized font to the left of it. To the right of the vertical line are the horizontally oriented words "An original recipe from CIUDAD DE SANTIAGO de los Caballeros de Guatemala, also known as ANTIGUA GUATEMALA, that preserves TRADITIONAL flavors and smells of plums and raisins, combined with the AROMAS AND AGING of an authentic rum" in black stylized font. The center of the mark features the word "MIRACIELO" in black stylized letters with white and gray drop shadowing above a design of decorative curved lines with a small dot on each side of design all in black with white and gray drop shadowing. A small arrow in black with white and gray drop shadowing is pointed toward the design. Next to the arrow is the wording "RESERVA ESPECIAL" in red stylized font. Below it is a curved dotted line above two curved lines all in brown to the left of a design of decorative curved lines also in brown. Between the curved lines is the word "ARTISANAL" in brown stylized font. Below the second curved line in brown is the wording "RUM FROM GUATEMALA" in brown stylized font above a dotted line in brown. Below the dotted line is a short vertical line in brown centered on a longer horizontal line in brown. On the left side of the short vertical line are the words "ORIGINAL RECIPE" in red stylized font, and below that is the wording "SINCE 1953" with a an arrow pointing away from the wording, all in black with white and gray drop shadowing. The right side of the short vertical line are the words "PRUNE, RAISIN, VANILLA FLAVORED RUM" in black stylized font. Below the longer horizontal line are the words "38% ALC. BY VOL" in brown stylized font, "MADE WITH MACERATIONS" in black stylized font, and "CONT. NET. 700 mL" in brown stylized font. Below are two short brown lines. Beneath that, a crest is seen in grey within a brown circle with a two line grey border and an outer border featuring short lines in brown and another border of slightly longer brown lines with two small dots in red below it. On either side of the crest design are two small circle designs featuring various geometric and decorative designs in brown featuring a line border in brown, a border of short lines in brown and another border of slightly longer brown lines. The circle design on the left features a stylized "A" in brown and the circle design on the right features a stylized "G" in brown. Slightly above and on either side of the circle designs are decorative curved lines with a horizontal line with two triangular shapes facing downward and three dots all in black. Also on both ¬sides of the crest are two small red dots followed by the words "HAND CRAFTED" in stylized red font. All instances other color white outside the outermost black polygon outline is background only.
The color(s) black, white, red, gray and brown is/are claimed as a feature of the mark.
The English translation of "RESERVA ESPECIAL" and "CIUDAD DE SANTIAGO DE LOS CABALLEROS DE GUATEMALA" in the mark is "SPECIAL RESERVE" and "CITY OF SANTIAGO OF THE KNIGHTS OF GUATEMALA"; The wording "MIRACIELO" has no meaning in a foreign language.
"RESERVA ESPECIAL", "ARTISANAL", "RUM FROM GUATEMALA", "ORIGINAL RECIPE SINCE 1953", "PRUNE, RAISIN, VANILLA FLAVORED RUM", "38% ALC. BY VOL", "MADE WITH MACERATIONS", "CONT. NET. 700 ML", "VANILLA", "PRUNE", "RAISINS", "GROWN IN GUATEMALA", "HAND CRAFTED", "HAND CRAFTED", "A", "G", "PRODUCT FROM GUATEMALA, CENTRAL AMERICA", "AN ORIGINAL RECIPE FROM CIUDAD DE SANTIAGO DE LOS CABALLEROS DE GUATEMALA, ALSO KNOWN AS ANTIGUA GUATEMALA, THAT PRESERVES TRADITIONAL FLAVORS AND SMELLS OF PLUMS AND RAISINS, COMBINED WITH THE AROMAS AND AGING OF AN AUTHENTIC RUM"
Trademark: 98177914
