The mark consists of a maroon rectangle outlined in brown, with "ETIQUETTE CENTER" in all-capital gold lettering above a solid gold horizontal line and "OF THE SOUTH LLC" in all-capital gold lettering below the line, all of which is inside the rectangle. A brown fleur-de-lis top extends from the center of the rectangle on both its top and bottom, respectively.
The color(s) maroon, gold and brown is/are claimed as a feature of the mark.
"ETIQUETTE CENTER" and "LLC"