The mark consists of a dark brown rectangular label containing the white stylized wording "CAFE MEXICANO" with the orange stylized wording "CHIAPAS RESERVE" underneath. The wording "MEDIUM DARK ROAST" appears in white enclosed within an orange rectangle box. The wording "FLAVORFUL SWEET NOTES WITH A CLEAN NUTTY TASTE" appears in orange below and the wording "GROUND COFFEE" appears in white on the bottom of the label. To the left of "GROUND COFFEE" is a white circle containing the white stylized wording "SINGLE ORIGIN". The label is edged with an orange border and a zig zaggy design appears in orange on the top and bottom of the square label.
as to "MEXICANO"
The color(s) white, orange, and dark brown is/are claimed as a feature of the mark.
"CAFE" and "CHIAPAS RESERVE MEDIUM DARK ROAST FLAVORFUL SWEET NOTES WITH A CLEAN NUTTY TASTE SINGLE ORIGIN GROUND COFFEE"
The English translation of "CAFE MEXICANO" in the mark is "Mexican coffee".