35 Retail store services and online retail store services featuring the home delivery of pet supplies, pet toys, pet accessories in the nature of leashes and collars, pet food, pet treats, pet supplements, pet grooming scissors, pet grooming brushes, and pet grooming nail clippers, and veterinary care supplies; Conducting an incentive program for customers whereby individuals can earn rewards to promote the sale of pet supplies, pet toys, pet food, pet treats, pet grooming services, and veterinary care supplies; Administration of a rewards program featuring rewards that can be redeemed to promote the sale of pet supplies, pet toys, pet food, pet treats, pet grooming services, and veterinary care supplies.