The mark consists of the stylized wording "JACK DANIEL'S OLD NO. 7 BRAND QUALITY TENNESSEE SOUR MASH WHISKEY" and an oval shaped design in the center with a filigree appearing around the border.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
JACK DANIELS OLD NUMBER SEVEN BRAND QUALITY TENNESSEE SOUR MASH WHISKEY
Color is not claimed as a feature of the mark.
"BRAND", "QUALITY", AND "TENNESSEE SOUR MASH WHISKEY"