35 Online retail store for virtual goods, namely, art, toys, accessories, cosmetics, make-up, fragrance, beauty products, skin products, personal care products, cleaning products, hair products, bags, packs, luggage, trunks, umbrellas, parasols, wallets, purses and coin purses, handbags, jewelry, watches, pet products, clothing for pets, accessories for pets, musical instruments, stereo equipment, art supplies, games, sports equipment, tools, computers, phones, electronics, accessories for electronics, lighting, cooking products, camping goods, boxes, containers, furniture, furnishings, houseware, kitchen wear, bath ware, bedding, décor, glass, textiles, paper products, leather products, wood products, metals, ceramics, headwear, footwear, clothing, vehicles, motorcycles, bikes, boats, watercraft, aircraft, equipment, rockets, homes, offices, buildings, parks, land, collectibles, gift cards for use in online virtual worlds; Online retail store for digital content in the nature of downloadable data, art, images, photos, graphics, text, music, audio, video, audiovisual, animation recordings, authenticated by non-fungible tokens (NFTs); Online retail store for non-fungible tokens used with blockchain technology to represent a collectible item; Provision of an online marketplace for buyers and sellers of goods and services; Administration of a loyalty program, namely, business administration of consumer loyalty programs