The color(s) black, white, gray and yellow is/are claimed as a feature of the mark.
"BROWN SUGAR", "BOBA", "ICE MILK BAR" AND THE CHINESE CHARACTERS TRANSLITERATING TO "BROWN SUGAR PEARL MILK TEA ICE CREAM BARS"
The mark consists of the word "BOBA" appearing in yellow with a curved underline. The phrase "BROWN SUGAR" appears in white above "BOBA", and the phrase "ICE MILK BAR" appears in white below "BOBA", all appearing above six Chinese characters, each appearing in black on a circular yellow background, representing the transliteration of "brown sugar pearl milk tea ice cream bars". All wording appears on a black rectangular background filled with a faint gray dotted grid pattern, outlined in yellow and framed with gray dots.
The non-Latin characters in the mark transliterate to "hei tang zhen nai xue gao" and this means "brown sugar pearl milk tea ice cream bars" in English.