The color(s) pink and purple is/are claimed as a feature of the mark.
The mark consists of Purple heart outlined in pink with a thin layer of green between; heart frames a computer-drawn girl with brown hair tied into pigtails with purple bows; girl has brown eyebrows and eyelashes and nose, green eyes and pink blush and lipstick; in her left hand she holds a pink heart and she's wearing a purple sleeveless dress. "Little Sweethearts" in pink but shadowed in green is imprinted over the artwork in a script font.