35 Advertising-related services; developing promotional campaigns for businesses and advertisers; business and advertising consulting; information services in the field of business and advertising; providing an online ecommerce platform; providing a technology platform that allows businesses and advertisers to generate customers from print and online directories, listings and search results; providing a technology platform that allows businesses to perform various business, advertising and ecommerce functions, including generating and managing customer directories, advertising and promoting products and services to customers, generating and managing advertisements and marketing campaigns, monitoring customer responses, managing billing and payment options, enabling telephone conversations between businesses and customers, and allowing users to perform business transactions over a global computer network